By Ofri Kaufman
March 24, 2021

Since Covid-19 has spread all over the world, the fashion industry had to adapt itself new creative ways to keep the work done and presenting their collections by moving to digital, therefore, more people get exposed to the fashion industry, especially important as it tries to raise awareness to sustainability and genderless.

Louis Vuitton Spring 2021 show, which took place at Samaritaine, Paris, on October 6th 2020, was the first time of spring 21 season an interactive show was made, a virtual reality experience with 360 degree cameras, which were placed through all the runway, allowed the viewers at home to see Samaritaine and to sit in the first row, without physically being there, while being able to hear from the other side of the world what the people who sit next to them on the physical front row speak about. Moreover, a nice number of walls at Samaritaine’s top floor were covered in green, when Wim Wenders’s famous film “Wings of Desire” was screened on them, it made the show extremely phygital following a combination of models on the runway and physical clothes while having sound and video. The film, “Wings of Desire” was appropriated to this show by the way of life which we live at the moment because the invisible angels are unable to communicate with the human beings directly, which is as the online audience who sits in the first row and the rest of the audience who watch through YouTube, can't engage with the show, which was recorded by many types of cameras, as the Louis Vuitton’s staff and the audience took care to document the event, reinforce the fact, that having the show online, enables more people than a regular audience of a fashion show to attend digitally to the event.